Coke กับ Slurpee อยู่คู่กันมาตั้งแต่เริ่มต้นวันแรก
Nurtured by 7-Eleven’s savvy marketing team, the Slurpee implanted itself as a cultural phenomenon. According to John Ryckevic, 7-Eleven’s one-time category manager for Slurpee and fountain beverages, the company targeted a young, hip market: