By the early 1970s, the Slurpee’s marketers began to realize that cups were prized ad space. Throughout the decade, they were festooned with sponsored artwork — sports teams, comic book characters, rock bands, video games — and became highly-valued collectibles.
By the early 1970s, the Slurpee’s marketers began to realize that cups were prized ad space. Throughout the decade, they were festooned with sponsored artwork — sports teams, comic book characters, rock bands, video games — and became highly-valued collectibles.